Well, not really. But close. On Tuesday, we presented at a panel discussion on Deconstruction. A lot of good information was presented from all the panelists. Unfortunately, we were only allowed to present 10 slides that advanced at 30 seconds each. Therfore, we feel it’s worthwhile to elaborate a bit here. So, enjoy the free lunch. We know it’s delicious.

We know it’s fairly obvious the benefits of Deconstruction vs. Demolition, but we thought we’d make it ’stoopid’ simple. The following chart shows how Deconstruction compares to Demolition. The first graph is a matter of cost. Yes, Decon costs more than Demo. It is a labor intensive activity. The upside to being labor intensive, is that it employs more people. The red line represents the Demolition industry. It is a straight line, because there is absolutely no growth within that industry. Demolition costs an amount that can be measured consistently.
What came up as one of the biggest barriers to implementing a Deconstruction industry here in Michigan is that Demolition makes financial sense because Michigan loves trash! The states ‘tipping fees’ are well below the national average. Which means that we even love other peoples trash!
Yes, we import trash from places like New York and Toronto. If you’re not familiar with Tipping Fees, it simply means how much is charged to unload trash per ton. Being so low in Michigan, when trying to compete head to head with Demo, Decon is a losing contender. But, we contend that we are still comparing apples to oranges.
The green line represents the Deconstruction Industry, or what the industry would become. The next few slides provide the path to get those green lines to do what their supposed to (cost less and exponentially increase jobs).

The first step towards recovery is admittance. So, let’s simply admit that we have a problem. A problem with jobs, education and, to be blunt, a growing economy. This isn’t an isolated problem to Michigan, but with lack of diversity in our industries, it is magnified here. Since we transitioned from a production and manufacturing based economy into a consumer economy, the lack of diversity has choked out our ability to be prosperous at the levels we are used to.
We can use our unwanted and detrimental building stock as a natural resource that can be harvested. In doing this we are capitalizing on existing opportunities using our existing assets. To compare with a healthy garden (you may have even heard the new term ‘economic gardening’), what an investment in Deconstruction represents is supporting our native species.
We won’t go into how our company, DEW, can provide explosive growth by acting as the scout ants that feed directions to the worker ants in order to create a fertile soil, but we will say that ants are a great start to encourage more native species. (sorry this slide is so dense with information. We think you’ve seen it before though, here).

Once we admit that we have a problem, we have a choice. We can either continue to stifle growth further by going through of series of justifications for why things are the way they are and why they must continue to be that way (effectively denial), or we can make a commitment to move forward. So let’s pretend that Michigan, Wayne County, Detroit…whomever, can make a commitment to move into diversified green economies. What happens next is to create a safe place for which to nurture these economies.
Traditionally, public policy tries to be all encompassing. Broad strokes to cover broad ideas. We’re sorry, but our fragile economy simply cannot handle major surgery right now, it would collapse. That means that we can’t afford to raise tipping fees to $7.50 per ton. We probably can’t even raise them to $2.00 per ton (up from the current $.21 per ton) But what we can do is come in from the backend.
Our state needs to look at green tax strategies and incentives for small or large businesses. This is what we are calling the protective ‘Umbrella’ of Market Demand. Our current consumer culture is creating infertile environments for growth. A commitment from our legislators and policy makers towards creating a small umbrella of market demand would be the catalyst for growth.

So, let’s pretend if our legislators have made a commitment to grow economies (yes, we know it’s a big ‘IF’). Let’s pretend for a minute that business were given incentives to buy products from manufacturers of green products. Let’s pretend that budding entrepreneurs were given the tools to compete with globally damaging big box stores to offer products that were cost comparable to mass produced products from China, Malasia…etc. What then? We still have an issue with access to larger markets.
The next step would be fairly easy though. If a commitment from policy makers were in place, the funding mechanisms for Deconsruction would open up the advertising budgets and we’d be able to begin to aggressively sell a ‘green’ lifestyle. We all know how desperately Americans want to be able to keep up with the Jones’. We need to give them that next social status item. This is building the market demand.

Everything else is logistics, but feel free to read through the necessary requirements needed to really get this industry going. This lunch is on us!




OH! A big thanks and Congratulations to Rogue HAA! The event was a great success. Brian, Melissa and Carl all did an amazing job. We are looking forward to many more discussions and engaging events.
DEW Team.